Iowa City's economy is as diverse as it is prosperous. The economy is based upon thriving commerce, a major university, and a number of national and international businesses, including several Fortune 500 companies. Iowa City is home to the corporate headquarters for ACT, Moore North America, Pearson, Lear, Oral B Laboratories/Gillette, Procter & Gamble, and scores of smaller industries and businesses.
Without question, Iowa City's greatest asset is its people: well-educated and highly productive workers who demonstrate low absenteeism and turnover rates. The city's university student population augments the labor force and provides a large pool of part-time workers for area businesses. In addition, the University continuously injects qualified professional and technical expertise into the labor market.