The Iowa City Farmers Market is encouraging supporters to participate in America’s 13th annual Farmers Market Celebration, which runs from June 21 to Sept. 19, 2021. Shoppers are encouraged to visit the market on Wednesdays or Saturdays and then visit markets.farmland.org, where they can endorse the market, putting it in the running for national recognition.
"The Iowa City Farmers Market has been a staple in Iowa City for almost 50 years. We create access to fresh, locally produced products which helps build community," said Tammy Neumann, Coordinator of the Iowa City Farmers Market.
American Farmland Trust is a national nonprofit dedicated to saving farmland, promoting sound farming practices, and keeping farmers on the land. It has run the Celebration for 13 consecutive years, elevating the increasingly essential role farmers markets play in providing communities with access to fresh, locally grown food and connecting farmers directly with their customers. In 2021, the Farmers Market Coalition joined the Celebration as a new partner and co-sponsor of the event.
“In many regions, especially during these unprecedented times, farmers markets have been vital to keeping existing farms in business and enabling new farms to get started,” said John Piotti, American Farmland Trust President and CEO. “Throughout the coronavirus pandemic, farmers markets have served as essential businesses, helping to connect farmers to customers, and customers to local, healthy food.”
To recognize the vital role that farmers markets play, this year the markets that finish in the top three of the "People's Choice" category will be awarded $2,500 for first, $1,500 for second, and $1,000 for third place. These funds will be awarded to markets for marketing, communications, and other needs that help expand the market’s reach and impact.
To learn more and to cast your vote, visit markets.farmland.org. Voting ends Sept. 19, 2021.