In 2014, the Iowa City City Council appointed an Ad Hoc Senior Services Committee to evaluate area senior services that received financial support from the City. Among other charges, the committee was to evaluate the Senior Center’s purpose, mission, goals and funding. An outcome of this investigation was a recommendation for The Center to diversify its operational funding and decrease its reliance upon the City’s General Fund for support. This recommendation stems from an anticipated decrease in City revenue due to changes in property tax law reform.
Over the summer of 2015, a participant-based committee (Committee A) met to review and evaluate current fees and the percentage of operational spending currently provided through participant fees, fundraising, grants, sales, rentals, donations and sponsorships (cost recovery). Following their review and evaluation, the Committee made specific recommendations for cost recovery and fee increases and submitted them to the Senior Center Commission for approval.
Committee A was composed of Jason Chen, Cheryll Clamon, Beth Clopton, Mary Dusterhoft, Ed Flaherty, Ken Gamb, Mark Holbrook, Shirley Lindell, Bonnie Love, Tom Schulein, Gary Schwartz and Bob Wiley. The committee developed recommendations that they believed were achievable, inclusive and reasonable based upon existing paradigms, expense of comparable programs, or administrative expenses associated with a specific offering. Members recognized that fee increases were only a part of the overall fundraising plan and other fundraising activities would contribute to the ultimate fundraising goal.
The report outlines the fee increases that were recommended by Committee A and subsequently approved by the Senior Center Commission on Oct. 15, 2015. Fee increases will take effect on July 1, 2016.