Downtown Iowa City Market Niche Analysis

November 2007

Given downtown’s cultural significance and shifts in retail and residential patterns of the past decade, the City of Iowa City, the Iowa City Area Chamber of Commerce and the Downtown Association desired to examine the changes affecting the downtown in order to affect strategy and policy decisions for its future. Each organization recognizes that the health of downtown plays a significant role in the community’s ability to foster a good environment in which to do business, to work, live and play. Following a request for proposals, Marketek, Inc. was recommended to conduct the study by a committee comprised of the Economic Development Committee of the City Council, the Iowa City Area Chamber of Commerce and the Downtown Association of Iowa City.

View the Market Niche Analysis
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