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What's a Blue Zone?

Learn more and join the movement!

Certain places around the world boast high numbers of people who live to be 100 years or more, and who live active, vital lives well into their 80s, 90s, and 100s. Their stories were told in Dan Buettner's bestseller, The Blue Zones: Lessons for Living Longer from the People Who’ve Lived the Longest. There are many lessons to be learned from these people about how to live more healthfully, more happily, more fulfilled...and longer. Many communities, including Iowa City, are applying to become "Blue Zones communities" to learn about changes we can make to improve our quality of life.

The Blue Zones project is a collaboration of Wellmark and Healthways to inspire a community-by-community movement to improve the well-being of Iowans. It’s also a main component of Iowa Governor Terry Branstad’s "Healthiest State Initiative," which seeks to make Iowa the healthiest state in the nation by 2016, as measured by the Gallup-Healthways Well-Being Index. Making comprehensive lifestyle changes could allow the state to redirect as much as $16 billion in funding over the next five years, based on estimates of health-care cost savings and gains in productivity.

Help Iowa City become a Blue Zones community by joining the Blue Zones movement! Visit www.bluezonesproject.com to learn more and take the pledge!

Updates on Iowa City’s progress are available on Facebook (Iowa City Blue Zones Project) and Twitter @icbluezones. For more information, contact Rebecca Neades at the Iowa City Area Chamber of Commerce at 319.337.9627 or rneades@iowacityarea.com.

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